59 Second Weekly Tip
Short Audio Sessions Increase Sales!
Have you ever listened to those short audio clips that are
on many web sites? They often are informative and can spur
people to look more closely at a product or service.
Short audio sessions are not anything new. For decades,
businesses have employed fifteen-second audio sessions to
promote their products while callers were on hold, waiting
to speak with a customer service rep.
Theater owners have employed them to get in a plug for
concessions that are sold in the theater lobby. Who among
us have not heard a short audio session while in the
grocery store or in a discount retail store?
So it is no wonder that they are also working on the
internet as well.
To a degree, a short audio session makes the sales process
via the internet a little more personal, as the prospect
hears a human voice. That alone makes the session an
appealing way to reach a certain part of the populace.
Of course, a successful short audio session is going to be
to the point and informative. It will give the prospect
enough to ensure he or she will progress to the next level
and seriously consider the offering, rather than simply
scanning some text and moving on to another web site.
Settle on the subject for the session, make is crisp,
clear, and easy to understand. Then shut up before you get
too wordy.
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