Strategies for Effective Marketing
Using “Power Words” to Gain Your Readers Attention!
Power words, also referred to as “triggers”, can motivate
your readers or visitors to take action. Using them
effectively can help you build customer confidence.
Here are ten different benefits people want and the power
word that relate to them.
1. TIME:
The pace of daily life for most people makes time their
most valuable commodity. When they come online to shop,
they are looking for products and services that will save
them time.
Power words: FAST, QUICK, i.e., fast delivery, fast
ordering or quick results.
2. SECURITY:
Internet customers want to be sure that they will not be
at risk of losing money by accepting your offer.
Power words: RISK FREE, MONEY BACK, GUARANTEED, i.e., 90
day money back guarantee, risk free, guaranteed, without
obligation.
3. EXCLUSIVITY:
When there is only a limited amount of an item, it gives
the impression of being more valuable. The more valuable
your product or service appears the more people will
appreciate what you have to offer.
Power words: RARE, LIMITED, SPECIAL, EXCLUSIVE, i.e.,
exclusively for the first 100 subscribers, special offer,
limited edition.
4. SIMPLICITY:
People appreciate clarity and ease. Show
them how your product or service will reduce their stress.
Power words: EASY, SIMPLE, CONVENIENT, STRESS FREE, i.e.,
stress-free ordering, simple instructions, convenient to
use, easy payments, etc.
5. PROOF:
People like to know what other people think about
your product or service.
Power words: TESTIMONIAL, REVIEW, CRITIQUE, COMPARISON,
i.e. buyers’ testimonial, consumer review, buyers critique,
industry comparison.
6. SPECIAL OFFERS:
People want to find bargains in the form of rebates, one
time sales or percentage offers.
Power words: SALE, DISCOUNT, REBATE, ONE-TIME, LIMITED
TIME, i.e., one day sale, special discount, instant rebate,
one time offer, limited time price.
7. INCENTIVES:
People love getting gifts before they do business with you.
Power words: COMPLIMENTARY, GIVEAWAY, BONUS, GIFT, REWARD,
i.e., your complimentary subscription, order bonus, special
ebook giveaway, a gift for you.
8. RECOGNITION:
People want to know that you understand their concerns.
Power words: YOU, YOURS, i.e. the benefits you want, the
solution to your problem.
9. STATUS: People want to know how something will affect
their life. Power words: ALERT, IMPORTANT, ATTENTION,
i.e., important notice, attention please, special alert.
10. POPULARITY:
People are always looking for new products or services
that will improve their lives.
Power words: NEW, FRESH, UPDATED, i.e., brand new, fresh
off the press, updated report.
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