Strategies for Effective Marketing
Do You Have a Strategy?
One of the most disturbing things I see online is that a
lot of ‘marketers’ are trying to grow their business
without a strategy.
Or they are copying other marketers strategies and haven’t
bothered to develop their own based on their own needs and
abilities.
It is very important to understand that marketers
that are sharing their own tactics are doing what they
know or have been successful with themselves. It is not
necessarily the path for YOU or the only path you should
take.
I use a combination of strategies which are based around
the motto of…
“Don’t put all your eggs in one basket”
A good example of this is the amount of marketers who lost
a large chunk (if not all) of their online income during
the latest “Google Slap”.
Some marketers instantly lost hundreds of thousands of
dollars per year from their annual income because they had
all their eggs in the Google basket.
Google can make changes virtually any time they like and in
doing so can affect thousands of people. You may think you
have control, but in reality you don’t.
That’s why you must diversify. Have a strategy that takes
into account these type of life altering changes.
Don’t do just one thing. Let me rephrase that. You can do
one thing, but make sure that you are covered within that
one thing.
For instance, if you depend on Google Adwords for the
majority of your income, that’s fine. Just make sure that
you are not doing just one thing within that market.
Develop your strategies so that if something happens, you
can rely on other techniques to continue to earn you income.
Things are in a continuous state of change online. You
must brace yourself for that change. Make sure you have a
strategy. Don’t lose sight of the big picture!
This is a business not just a way to make some quick
profits. Yes it can be, but generally I think most of us
want to have long term results and not live on the edge
from week to week.
So have some sort of strategy in place for your business
that insulates you from the environment. You should have a
short term, medium and long term strategy.
Where do you see yourself in 1 month, 6 months, 5 years?
How are you going to get there?
There are things I do to make money now, but there are
also things that I am building now that will blossom in the
future and offer long-term stability.
Take the time to write down some of your goals and what
you want out of this business.
After you know what you want and have taken into
consideration the environment, map out how your are going
to get there.
If you do this, you will not only find stability over the
long term, but you will find peace of mind.
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