Web Success Tip on Content
Earn Trust by Providing Useful Content!
Some publishers are so obsessed with getting traffic and
selling things that all they ever do in their ezines is
sell products or use their ezines to boast about how great
they are and how good their JV partners are doing to the
point that they bore their subscribers to death.
Another common problem is that they load their ezines with
so many ads that it disrupts the reading pleasure of their
readers.
How would you like it if you were to buy the latest
computer gadget magazine (if you are a guy) or the latest
beauty magazine (for women) and dig through a haystack just
to find the CONTENT page?
I am sure you would cancel your subscription!
Content is king. Never diverge from that. But even more
important than that - relevant content for your subscribers
should be the main deal. You MUST regularly provide unique,
relevant and useful content that addresses the needs of
your readers.
On the other side of the coin, there are many publishers
who talk about everything under the sun by serving up
powerful and useful content for their readers, but they
forget about the most important thing - making MONEY.
Ultimately, publishing an ezine is about making money. You
can’t do it without promoting yourself or your business.
Branding is the most important and you have to create that
awareness in your ezine while still providing good content.
It’s all about finding the right balance!
Learn to use strategically placed affiliate links so that
your prospects don’t feel as though they are being ’sold
to’.
Talk about them first, then talk about a solution for them
and then finally talk about YOUR solution for them. Then
end with a call to action. This way, you will not be
wasting traffic from your subscribers.
And you need to keep in touch with your subscribers as
regularly as possible!
There are millions of people on the internet. If you don’t
keep in touch with them, they will most likely forget about
you. Don’t ever let this happen to your business! It is
much easier to keep an existing customer or subscriber than
getting a new one!
You must learn to set aside some time for your publishing
schedule. A way to accomplish this is to construct
something like an ecourse in advance. Then publish a new
part either everyday or every few days. You can then use
this time to work on another product or come up with
content for your ezine.
Even if you don’t have any special content for your
subscribers, try and stay in touch with them as regularly
as possible. Even a simple “Hi” followed by a link to
another person’s site (preferably an affiliate program)
will also do the job just fine!
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