Web Success Tip - Success and Reputation
Success and Reputation!
When all is said and done, most people create an online
business for one purpose…
…to make money!
Some want to make a few extra bucks, others want to make a
full-time income. But regardless of your individual goals,
we all want to make additional income from our online
businesses.
In order to do this you need to sell. Whether it’s a
product, a services or just to get someone to take a
desired action - it’s all about being able to sell whatever
your are promoting.
So needless to say that it is very important to use
powerful selling words to convey each and every benefit of
your product to convince your visitors to take action.
And it is not uncommon to see popular trigger words like
“unbelievable” and “sensationall” or other similar words in
most great salesletters.
There is a fine line in using hype on your sales pages and
if used responsibly it can indeed be a poweful tool that
can explode your conversion rates and skyrocket your
profits.
Notice the hype I used then 
However there are a number of marketers who cross this
line and purposely use hype to mislead their readers.
For example:
Not so long ago a collegue contacted me and asked me to
check out his new ebook he had just created on earning an
income from selling red widgets.
(I’m protecting the interests of my collegue so this is
not what the report was really about)
When I visited his site the first thing that interested me
was his sales copy.
The salesletter was very good in that it targeted my
emotions and promised that “everything I have ever wanted”
could be obtained just by purchasing the ebook and
implementing what I learned.
It also gave the impression that the author owned a garage
full of sports cars, luxurious mansions and he spent most
of their time on tropical holidays by the sea.
The problem was that I knew this marketer personally. He
is actually an electronics salesman struggling to make ends
meet and is looking to make a quick buck by flogging off a
report he complied using public domain information.
Naturally the alarm bells immediately started to go off
and needless to say that in my view his reputation took a
severe noise dive.
And I’m sure others have also now got the same view.
But I can only guess how many naive visitors may have been
fooled into thinking this person was an authority on this
subject and were sucked in to parting with the money.
The sad fact is that this is not an isolated case. There
are hundreds of online marketers with low ethical standards
who are waiting to take your hard-earned money by using
hype to embellish the truth.
So the moral of this story is that if you’re selling
anything online line, your reputation and the trust of your
potential customers is EVERYTHNING.
Your reputation is all you have and if it is tarnish for
whatever reason, it is quite possible that your online
business will never recover.
Whilst it is ok to use a small amount of hype to encourage
your readers to check out what it is you are promoting, you
should never mislead your visitors into thinking you are
not, or that your earning capacity is not what it really is.
Your reputation is all you have online - so don’t blow it!
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